Sleep Country USA Expands Idaho Presence with Opening of First Boise Store

For Immediate Release
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May 22, 2013 – Boise, ID - Sleep Country USA, the Northwest’s number one mattress retailer, today announced the opening of its first Boise store located at 104 North Milwaukee St., in Boise Towne Square near PetSmart. The company entered the Southern Idaho market at the end of last year with stores in Nampa and Meridian, ID.

“We’ve been warmly welcomed by the community in our new Southern Idaho markets and are thrilled to expand our reach with a new store in Boise,” said Terry Horsley, Vice President of Brand Strategy at Sleep Country USA. “The addition of this store allows us to better support increasing demand for quality sleep products. It also lends another convenient location for the community to give back to Idaho foster children with donations to our collection drives of essential items.”

Sleep Country has more than 80 stores throughout the Northwest. An employee-owned company, it offers the best selection of brand name mattresses including Beautyrest®, Sealy®, Posturepedic®, Tempur-Pedic®, Stearns & Foster®, and Serta iComfort®, at the lowest price – guaranteed. The company is known for its emphasis on superior customer service and employing a knowledgeable sales team to make shopping for a mattress easy and enjoyable.

The new Sleep Country store hours are Monday – Friday from 10:00 a.m. to 9:00 p.m., Saturday from 10:00 a.m. to 8:00 p.m., and Sunday from 10:00 a.m. to 7:00 p.m. If Boise isn’t your nearest store location, please visit the store locator or call (888) 88-SLEEP (75337). For additional company updates, connect with Sleep Country on Facebook.