Last Updated: November 10, 2010
What is Personal Information?
Personal information is information that specifically identifies an individual such as a customer’s name, address, telephone number, e–mail address, credit card or other account number, and information about that individual’s activities when directly linked to that person such as information about his or her purchases. Personal information also includes demographic information such as date of birth, gender, geographic area and preferences when such information is linked to other personal information that identifies you.
Personal information does not include “aggregate” information. Aggregate information is data we collect about a group or category of products, services or customers, from which individual customer identities have been removed. In other words, information about how you use a service may be collected and combined with information about how others use the same service, but no personal information will be included in the resulting data. Likewise, information about the products you purchase may be collected and combined with information about the products purchased by others. Aggregate data helps us understand trends and customer needs so that we can better consider new products and services, and tailor existing products and services to customer desires.
Personal Information We Collect
You provide personal information to us in a number of ways when you visit our Site. For example, you provide us with personal information when you: (1) purchase products and services, (2) submit a warranty registration, and (3) contact us by email for any reason (such as to request customer service or provide us with your comments/feedback). We collect your name, billing and shipping addresses, email address, phone number, fax number and credit card information in this manner. We also collect personal information from you if you submit an online job application or resume to us, including your name and email address, as well as other employment related information hat you provide to us at your option.
How We Use Personal Information
Sharing of Personal Information
In addition, information about our customers, including personally identifiable information, may be disclosed as part of any merger, acquisition, debt financing, sale of company assets, as well as in the event of an insolvency, bankruptcy or receivership in which personally identifiable information could be transferred to third parties as one of the business assets of the company.
Links to Other Web Sites
Use of our Site by Children
We encourage parents to take an active interest in their children’s use of the Internet. We do not intend to collect information from children who are under 16 years of age. If you are under 16, you should not provide information on our Site and should ask your parent to do so for you.
We have put into place reasonable security measures in an effort to protect personal information while it is under our control. All personal information relating to our customers is stored in a secure environment separate from our Site. Orders placed on our Site are protected by an encryption technology called Secure Sockets Layer (SSL), to ensure privacy and security when submitting an order.
Your account information is accessible online only through the use of a password. To protect the confidentiality of personal information, you must keep your password confidential and not disclose it to any other person. You are responsible for all uses of our Site by any person using your password. Please advise us immediately if you believe your password has been misused.
We give you the following options to opt-out of receiving communications from us or to request that we correct or delete your personal information: (1) contact our customer service department by phone at 800-919-2337 (2) email us at firstname.lastname@example.org; or (3) write to us at the following address with your request:
Attn: Web Manager
8391 Auburn Blvd
Citrus Heights, CA 95610
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